Privacy Policy

Effective Date: July 3, 2026

At Blueray Optics (“we,” “our,” or “us”), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website [https://bluerayoptics.com/] and purchase our eyewear products or services.

By using our website, you agree to the terms of this Privacy Policy.

1. Information We Collect

To provide you with custom eyewear and a seamless shopping experience, we collect the following categories of information:

Personal Identifiers: Name, shipping address, billing address, email address, and phone number.
Prescription & Health Data: If you purchase prescription eyewear, we collect your optical prescription details, your eye doctor’s name, and any relevant pupillary distance (PD) measurements you provide.
Payment Information: Payment card numbers, billing details, and transaction histories. (Note: All payments are processed through secure, third-party PCI-compliant payment gateways. We do not store your raw credit card data on our servers).
Technical & Device Data: IP address, browser type, operating system, browsing behavior on our site, and cookies collected automatically to optimize your browsing experience.

2. How We Use Your Information

We use the collected information strictly to favor our business operations and serve you efficiently:

To process, fulfill, and ship your eyewear orders.
To verify and manufacture custom prescription lenses accurately.
To communicate with you regarding order updates, customer service inquiries, and product tracking.
To send promotional offers, newsletters, and marketing materials (which you can opt-out of at any time).
To detect, prevent, and mitigate fraudulent transactions or security threats.

3. Disclosure & Sharing of Information

We do not sell, rent, or trade your personal information to third parties. We only share information with trusted third parties necessary to run our business, including:

Service Providers: Optical laboratories (to manufacture your lenses), shipping carriers to deliver your orders, and payment processors.
Legal Obligations: We reserve the right to disclose your information if required by law, subpoena, or government regulation, or if we believe disclosure is necessary to protect our rights, safety, or property.

4. Data Retention

We retain your personal information, including prescription data, only for as long as necessary to fulfill the purposes outlined in this policy, comply with optical record-keeping legal requirements, or resolve potential disputes.

5. Cookies and Tracking Technologies

Our website uses cookies to enhance user experience, remember your cart items, and analyze site traffic. You can choose to disable cookies through your browser settings, though doing so may limit your ability to use certain features of our website.

6. Security of Your Data

We implement commercial-grade administrative, technical, and physical security measures to protect your personal data. However, please note that no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

7. Your Rights and Choices

Depending on your location, you may have the right to request access to the personal data we hold about you, request corrections to inaccurate data, or request the deletion of your personal information (subject to certain legal exceptions like active order processing or financial record laws).

To exercise these rights, please contact us using the details below.

8. Changes to This Policy

We reserve the right to modify this Privacy Policy at any time. Any changes will be posted immediately on this page with an updated “Effective Date.” We encourage you to review this policy periodically.

Contact Us

If you have any questions or concerns about this Privacy Policy or how your data is handled, please reach out to us:

Business Name: Blueray Optics
Email: bluerayopticskdnl@gmail.com
Phone: +91 99622 39223
Mailing Address: Kalki Tower, 201-c1 Ground Floor, Shengottai Road, Tenkasi-627811